This Penn entrepreneur has got something way sexier than beer

UPenn and Cider and St. Patrick's Day and Ted WerthEarlier today I posted about a Penn alum with his own beer blog.

Now, as I continue to celebrate St. Patty’s day and everything alcohol-related, there’s another Penn alum who has his own alcoholic drink you’ll want to  know about which is “like beer, but not beer”.

After the jump, more about this alum …and the sexy, bordering on NSFW marketing campaign that may make you gasp!

Entrepreneur Ted Werth (C’94, Mask and Wig, TEP, Lantern Society) is a partner in Original Sin Corp., makers of the all-natural alcoholic beverage, Original Sin Hard Cider.  Original Sin has won numerous awards and was rated the “Top American cider” by The New York Times. It’s available on draft and in bottles at bars, restaurants, and grocery stores throughout most of the country, in both Apple and Pear varieties.

You can read more about it here:

UPenn and Cider and St. Patrick's Day

And check out these pretty fun and racy marketing posters they produced: (I wonder what our Penn alum sexologist would say about these posters?)

St Patricks Day and Cider and Original SinSt Patricks Day and Cider and Original Sin

St Patricks Day and Cider and Original SinSt Patricks Day and Cider and Original Sin

St Patricks Day and Cider and Original Sin St Patricks Day and Cider and Original Sin

Individuals can’t buy directly from the following distributors, but you can contact the distributors to find bars or groceries in your area (more on the website):

California – Los Angeles & San Diego
El Dorado Distributing
3299 E. Hill Street, Suite 306
Signal Hill, CA 90755
(562) 498-2337

New York – New York City, Westchester County, and Long Island
Union Beer
1317-45 Grand Street
Brooklyn, NY 11211

Pennsylvania – Philadelphia, Bucks, Montgomery, Chester, Delaware, Lehigh, and Northampton
Bella Vista Distribution
738 South 11th Street
Philadelphia, PA 19147

More Penn alumni entrepreneurs HERE



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May 13-16, 2011
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