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DIGITAL:
Paul Shrater (W’95) celebrates his 10th year of his Minimus.biz business where you can get every”travel-sized” product you need!
…This Whartonite changed careers (like these alumni) away from his 9-year career as a film and television producer to co-found this company. Currently, minimus.biz boasts its third year in Internet Retailer’s list of the top 1000 grossing e-commerce businesses in the U.S. Beyond the retail business, Minimus operates a larger wholesale business that services corporations, non-profits, religious institutions, government agencies, educational institutions, and even the astronauts on the International Space Station (where Minimus has been the supplier of condiment packets to NASA for six years). Moving into the manufacturing side of it, Shrater launched Minimus Products, which has its own food and non-food production rooms and pouching machines to make small printed packets of items under their own brand, for other brands, or in partnership with other brands.
Katherine Myers (C’08) manages a new app for College Humor called “Bout” – “a [fun!] photo taking game you play with friends”.
So far the app’s been logged into over 1.2 million times with over half a million photos submitted. B.J. Novak, Ricky Van Veen, Kate Miucci and Riki Lindhome are all on the app, as well as Katy Perry and John Mayer. Katy and B.J. have both tweeted about it and John Mayer has posted on his Tumblr. More here
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