Who am I?

My name is Matt Rosler and I graduated from Penn in ’96, moved out to Los Angeles and immediately got involved in the Penn Club and in 2004 won Penn’s first Young Alumni Award of Merit. From that point on, I have always enjoyed connecting alumni and undergrads….First with Pennfest, the emerging film and music LA and NY festivals and now with this site. …Having been an actor and an aspiring TV writer myself, I have seen the need to connect our creative community.

Over the past 15 years, I have been a digital strategist, producing properties including The Apprentice sites plus a plethora of film and tv sites, contests, social media and videos for Disney, Fox, Warner Brothers, CBS, NBC, ABC and others.  I currently run my own business working with brands to create and promote their brands online.

What is this site?

After running our 6th Pennfest (night of emerging Penn talent in film and live music), I realized that instead of just celebrating our alumni in one night, we should celebrate one another every day. At that point in 2007, I created and ran which then in 2012 evolved into

This site not only allows alumni and undergrads to learn about the latest news from our creative Penn community, but also allows users to connect via message boards and profiles.

Interested in learning more?  You can get started by:

1) Visiting

2) Checking out the new way you can submit stories the new way you can submit stories directly to the site!

3) Signing up on our Penntertainment social media channels by clicking on the icons in the upper right corner of this site.

4) Sign up for our newsletter:
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Thank to Jay Matsueda (W’95), Victoria Polubinska (W’12) and TJ Trapp (C’99) with helping to develop!

My Penn sites have always been side passion projects for me and I want to thank all of you readers for your support as I continue to strengthen and connect our Penntertainment community!



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