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“No more double dipping!”: Penn alum journalist’s new career

Posted on January 18, 2011 by Matt Rosler in 1991, 1992, Alumni working together, Career Change, Commercials, Entrepreneur, Journalist

Much has happened since Penn alum entertainment journalist Emily Frances froze her eggs on national TV a few years ago.

Recently, Emily has decided to also put a freeze on entertainment, change careers and do what many Penn alumni do best: become an entrepreneur.

After the jump, learn about Emily’s tasty new endeavor and her Superbowl themed commercial airing which just recently started airing!

You squeeze ketchup and mustard out of a bottle, why not hummus?

Over the past year, Emily has joined forces with her husband Ami Blashkovsky, the creator and self-proclaimed “Hummus King” of Squeeze Z Hummus, the next great condiment. It’s all about “NO MORE DOUBLE DIPPING!” Their line also includes Babaganoosh, Tzatziki, Tahini etc. They are also expanding to ketchup-like packs and yogurt-style tubes for lunches.

Emily is the head of Media for Squeeze Z Hummus:

“I left WPIX and am reinventing myself as an entrepreneur, putting together my own business while also working full tlme on Squeeze Z. We are creating a marketplace for using hummus as a condiment on a hotdog, sandwiches, burgers vegetables, even used at BBQ parties. Potato chips which wont chip with Squeeze Z Hummus. This is the golden opportunity for Squeeze Z to be branded. There is a golden opportunity to show that we are a multi-cultural society, where Ethnic food can be recognized as part of Americana.”

Below, they shot a Superbowl Themed NO MORE Double dipping commercial airing leading up to Superbowl Sun Jan 16-Sund Feb 6. Check out the two-part 15 second commercials strung together:

Not only does Emily make an appearance above (in purple shirt), but there’s another Penn connection here. Emily recruited the talent of the children of her Penn alumni friends including: Dr. Jodi Gold (C’92), Felice Rosenberg (C’92), Craig Yeshion (C’91) and Greg Shufro (C’91)

The spots will run Monday, January 17 – Monday, Sunday February 6rd on Time Warner and Verizon Fios in NY, NJ, and CT on TBS during Seinfeld and King of Queens, ESPN, E Entertaiment Television, The Food Network, Cooking Channel, NY 1, FX and TVLand during the Nanny. The spots will also air on Fox 5 (NY) during Seinfeld at 11:30 pm and 12:30am..

Another Squeeze Z Hummus promo video: